September 24, 2020

5 WebFlow Technical SEO Tips That Will Boost Your Rankings In 2020

A image of a Google Search for "Top WebFlow SEO Tips"

It has never been easier to optimize your websites Technical SEO though the built-in features that WebFlow offers.

1. Update Your Meta Tags

One of the most well known technical SEO tips is to ensure each page of your website has an optimized title, and description.

WebFlow allows you to do this in 2 clicks, without requiring any costly plugins or prior coding experience. 

Simply login in, and navigate to your ‘Pages’ tab and click the gear icon on the page you would like to optimize. This opens up your page setting where not too far from the top you will see your ‘SEO Settings.’

That’s it! From here all you have to do is modify your Meta tags to your liking and BOOM! Feels almost too easy to be true. 

On CMS Template pages, you can also ‘+ Add Fields’ as seen above which will ensure that each Blog has its own unique Meta title and description that follows your criteria. In my case the Title Tag of each Blog article is directly derived from the name given to the article.

2. Exclude Irrelevant Pages From Being Indexed

Another simple tactic within WebFlow, is the ability to exclude specific pages from being indexed at all.

Why Is This Important?

There are situations where excluding a specific page of your website from the Search Engines is important. Perhaps it is a page such as a ‘Style Guide’ that is simply used for design and development purposes and such has no relevant use to anyone not working for the organization. Or maybe there are pages within your website framework that contains sensitive client / employee information.

These types of pages should not be indexed and accessible within Google. 

Simply select the ‘Pages Tab.’ The hover over and select the gear icon of the page you would like to exclude. Scroll down until you see ‘Custom Code.’ And all you have to do is paste this code:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

No more dealing with the source code of your website, working with contractors / developers, or having to pay and maintain additional plugins. WebFlow has once again saved you time and headaches!

3. Give Your Images Alt Tags

Alt tags are important because they provide an accessible means of understanding what an image means in the context of your website.

There may be situations where a browser is unable to load an image on your site. In this case it may read and display the Alt Tag as an ‘Alternative’ way of processing the image. This is typically the case for computers that are using screen reader technology for the visually impared. 

With this being said, it’s easy to understand why Alt Tags are important and how they will strengthen your website online and improve your positioning in the Search Engines if this is done to all images on your website.

As with seemingly everything in WebFlow, after only a few clicks you can access your Alt Tag options and make changes in seconds.

How To Add Alt Tags To Your Images In WebFlow

  1. Click the images tab.
  2. Hover over an image and select the gear icon.
  3. Add your Alt Tag description or select ‘Decorative’ if there is no intrinsic meaning behind the image (For example: If the image was a background shape or texture).
  4. Done! Just like that! No rinse and repeat for the remaining images on your site.

4. Add Schema Markup

Schema Markup is language (code) that is embedded into each webpage. It provides hidden information that search engines are able to read and understand. It provides additional insights as to what certain elements on your page represent. 

For example you may want to indicate that a particular name that appears on your blog is indeed the name of the author. Or that another line of text that appears on each page represents the date that the article was published.

All of this ‘hidden’ information, allows Search Engines like Google to provide better results for their users. This enhanced experience often comes in the form of ‘Rich Snippet’ results.

What Is A Rich Snippet?

Here’s an example of what I mean by a Rich Snippet. It’s those results you see that look different than those typical links. They provide a richer and deeper user experience. The example seen below is an FAQ snippet that is only achieved with Schema Markup. 

There are many many more examples of Rich Snippets that you can look up online or you can find more information on the subject here: https://developers.google.com/search/reference/overview

WebFlow makes it super simple to copy and paste the Schema Markup you need, and drop it right where it has to go.

Again, as the common theme goes, you do not require any additional plugins or coding knowledge to implement what was once a complicated and time consuming task. Although you do have to work with some code here on this one, you’re not writing anything from scratch. 

Check out a complete WebFlow Schema Markup How-to Guide here: www.socialscapemarketing.com/blog/how-to-use-schema-markup-for-local-businesses

5. Add Global Canonical Tags 

Recently introduced on September 21st 2020, WebFlow now has a built-in function that allows you to set a global canonical tag for your website in seconds.

What Are Canonical Tags? (In Simple Terms)

I’m not an expert in SEO but I describe canonical tags simply as a way of telling search engines which domain prefix is your primary. So that ‘duplicate content’ does not affect your search engine rankings.

The Problem With Duplicate Content

Search Engines as we know, use extremely complex algorithms to rank all the web pages across the internet by a number of ‘ranking factors.’ The purpose is to provide the best experience for someone searching online by giving them the most relevant and useful information, links etc.

Unfortunately not all content on the internet is good content. In Google's eyes, duplicate content is an example of this, just as we know plagiarism is bad. 

But I’m Not Copying Content So I Don’t Need To Worry Right?

Not always, in many cases pages on your website can be indexed multiple times depending on the prefixes used.

For example, 

https://www.yoursite.com

https://yoursite.com

http://wwww.yoursite.com

They all take you to your website but you only want Search Engines to see one as the main domain URL.

In this situation you would want only one of these domain formats to be indexed so you don’t accidentally end up having multiple pages linking to the same blog. By avoiding this potential problem, you’re better positioning your website and working with the Search Engines instead of against them.

Webflow allows you to make this Global change within your site dashboard without requiring you to need a plugin like Yoast ($$) or having to understand how to code.

There are of course many more variable that have a massive effect on your SEO result, this is only a few of the on-page technical adjustments that you can make right within WebFlow without ever having to leave your project, knowing complicated code, or having to spend any additional money on plugins or developers!

If you have any questions, feel free to drop a comment or reach out personally!

By
Chris Hewitt

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