Your website nowadays is the cornerstone of your business. It's where you generate new leads, and sales for your business. But unfortunately a poorly designed website has some major drawbacks. Here's 6 reasons to double down on your website.

1. Bad Design Frustrates Users

Have you ever been to a website that is cluttered, messy and difficult to find what you're looking for? It can be frustrating especially when time is valuable.

Today users want to find what they’re looking for lightning fast. It doesn’t take much these days to see a website visitor bounce. With many other alternative websites and businesses you're competing for a split second of attention. 

A frustrated user may never come back to your site unfortunately which is a lost opportunity for you and your business.

2. Bad Design Impacts Sales

Literally and directly. Bad design can result in more abandoned carts online, fewer conversions, increased bounce rates and ultimately fewer sales.

How much could this potentially cost your business?

3. Bad Design Loses You Users

Piggy backing off the first point, bad design leads to frustrated users which may lead to that individual never coming back unfortunately. 

If you focus on the experience of each and every user that lands on your website and double down your investment into that experience, the opposite happens. You’ll begin to attract new visitors to your site like a magnet and keep them coming back!

4. Bad Design Comes Back

Whether in the form of negative reviews, or lost revenue. Bad design will come back to bite you in the ass if you don’t do things the right way. 

If you cut corners, or limit your investment into the design of your website, it will only cost you more in the end. You’ll end up having to pay another designer (costing you time & money) to get the job done right, because you decided to save a few dollars from the jump. 

5. Bad Design Is Demanding

It demands frequent help from customer service, continual revisions, and upkeep. 

It’s like spinning your tire’s. You set out to create a digital pipeline for your product or service that leverages online automations but instead ends up taking up more of your valuable time.

6. Good Design Is Your Best Ad

During the first year of Amazon, the CEO Jeff Bezos invested 100x more into user experience than advertising. Amazon is now the largest company in the world.

A recent Forester study showed that, on an average, every dollar invested in user experience brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent!

Invest Where It Counts

Your website's design and user experience can make or break your results online. As you can see the cheapest option isn’t always the best. These are the hidden costs that may end up costing you much more in the long term. Commit to investing where it counts, extend your customers journey and have them coming back for more with a beautiful functional website.

If you're unsure of where to start, or would simply like an audit of your current website to ensure you don’t fall victim to these pitfalls then please don’t hesitate to reach out. No sales pitch, only sound advice from a team on a mission to make an impact!